According to statistics gathered by the Sandler Sales Institute, "If someone introduces you and attends and introductory meeting or call, the chance of closing the business or getting the job is 80%. Similar chances through a cold call are 1%."
A recent study by InsightExpress found that 43% of the online population is using a social networks.
One of the most common networking sites right now is LinkedIn. According to the official website (www.linkedin.com), "LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries. You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals."
The following information is directly from the LinkedIn website:
When you join, you create a profile that summarizes your professional expertise and accomplishments. You can then form enduring connections by inviting trusted contacts to join LinkedIn and connect to you. Your network consists of your connections, your connections' connections, and the people they know, linking you to a vast number of qualified professionals and experts. Through your network you can:
- Manage the information that publicly available about you as a professional
- Find and be introduced to potential clients, service providers, and subject experts who come recommended
- Create and collaborate on projects, gather data, share files and solve problems
- Be found for business opportunities and find potential partners
- Gain new insights from discussions with like-minded professionals in private group settings
- Discover inside connections that can help you land jobs and close deals
- Post and distribute job listings to find the best talent for your company
Click on the link to watch a short video to learn more: